Is it a landing page? Or is it a microsite? Campaign Hub is a packaged offering that enables you to better engage their target audience with personalized, visually appealing content including social engagement based on buyer persona, location, device platform, and other variables at a campaign-specific level.
The Campaign Hub greatly reduces the complexity and time involved with multichannel content marketing. By integrating with leading marketing automation tools and web analytics software, it gives marketers comprehensive tracking, reporting and analytics capabilities to manage their campaigns.
With user-generated content-upload capabilities, the Campaign Hub reinforces brand credibility and helps consumers connect with each other, improving social engagement and brand perception. The EPCS2 Campaign Hub provides you with a stream of valuable content for cross-promotional campaigns.
Marketers can showcase their most valuable content assets in multiple languages through a Shared Digital Content Repository that drives content to leading media platforms. The Campaign Hub seamlessly and orchestrates engaging landing experiences across multiple sites and devices, including specific content, promotions and calls to action. Organizations benefit by having a consistent look and feel to their landing pages across every type of device and platform. Campaigns can promote conversations with the Campaign Hub’s interactive abilities that optionally allow viewers to submit pictures, videos, comments and more.
Unified Command and Control
Centralized Content Management